Have you ever wondered how important search engine traffic is to the success of a website? If the answer is yes, it’s time to stop wondering. To understand how important search engine optimization is for websites, consider that Google accounts for 70% of traffic to most websites. Failure to optimize your site for Google can mean losing 70% of your potential audience.

The advantage of the search engine is that it advertises for free. All you have to do is learn the proper search engine optimization techniques to make sure your website shows up early and often in the results. That leaves you more time to add content and less time to worry about whether it’s reachable via search engines.